One of the specialties of the Red Radiance digital agency is industrial design and packaging design. The main sectors of our work are consumer goods, products and alcohol beverages. In this business branch visual components play an important role – well-designed products attract customers on the one hand, but also increase brand awareness in the FMCG market on the other.
Creating a packaging design is a complex set of services, such as UX / UI design, collecting and studying analytics, marketing and forecasting analysis, creating a unique concept and development strategy for the company.
We do not just “draw” the label, but we perform design work from the beginning, taking into account the target audience needs, the requirements of technical assignment and the necessary results.
- Identification of the needs of the target audience;
- Analysis of the competitive environment;
- Development of the brand positioning.
We carefully work out the technical (material, shape, dimensions) and visual (color palette, font, images) parts of the project. We hand over the finished industrial design to the client for approval and launch.