Промышленный дизайн любой сложности в агентстве Red Radiance в Москве
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    Industrial and packaging design

    One of the specialties of the Red Radiance digital agency is industrial design and packaging design. The main sectors of our work are consumer goods, products and alcohol beverages. In this business branch visual components play an important role – well-designed products attract customers on the one hand, but also increase brand awareness in the FMCG market on the other.

    Creating a packaging design is a complex set of services, such as UX / UI design, collecting and studying analytics, marketing and forecasting analysis, creating a unique concept and development strategy for the company.

    We do not just “draw” the label, but we perform design work from the beginning, taking into account the target audience needs, the requirements of technical assignment and the necessary results.

    How we are working
    • Identification of the needs of the target audience;
    • Analysis of the competitive environment;
    • Development of the brand positioning.

    We carefully work out the technical (material, shape, dimensions) and visual (color palette, font, images) parts of the project. We hand over the finished industrial design to the client for approval and launch.

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    Examples of our work
    Samba Brasil

    Integrated digital marketing: SMM, SEO, contextual and display advertising, SERM and website development for the manufacturer of Brazilian coffee “SAMBA”.

    Website
    4 accounts
    15 thousand subscribers
    Merries

    Development and digital support of the LLC NTS Gradient company group,
    – Development of 4 promotional sites for Merries, Attack
    – Integration with SMS and email services
    – Technical support for all sites of the company group

    4 sites
    Technical support
    Bayer

    Development of a promo site with mechanics for special offers, using promo codes. Development of photo recognition AI based on neural networks. Marketing support of the promotion campaign, integration with SMS and EMAIL services.

    Website
    Artificial Intelligence
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    st. Bolshaya Serpukhovskaya, d. 44, building 1, office 42310:00 — 20:00
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