Reputation management (ORM) and PR in digital field is an important area of “Red Radiance” services. We operate only online —dealing with negative reviews, forming a favourable brand image, increasing user loyalty, communicating with bloggers and opinion leaders, organising interviews, analyzing competitors.
We also collaborate with public and private HR organizations in frames of creating positive image of the company in the network and increasing credibility among potential employees.
- We determine the current situation with the reputation of the brand in the network;
- We find effective ways to settle the problem;
- We build a aimed ORM and PR strategy;
- We organize communication with users;
- We develop advertising campaign;
- We maintain a positive brand image.
We improve client reputation using positive PR in social networks, on thematic sites and forums, in opinion leaders blogs, in advertising on radio and TV. On request we add in specialised guides and catalogs information about the brand.