Digital agency “Red Radiance” has the necessary intellectual and technical resources to develop complex projects using virtual or augmented reality.
We implement innovative technologies in marketing and use them as effective tool of brand promotion. Programmers, professional developers, 3D animators, UX / UI designers, and marketing professional are involved into each project. We use high-end equipment and modern platforms for VR / AR technologies.
Virtual and augmented reality technologies in marketing are used to address several tasks – they allow introducing and presenting a product or service, provide a “WOW effect”, are used as direct-support for events and large-scale projects presentation, increase user loyalty to the brand. We have successfully accomplished cases on the development and implementation of VR / AR-technologies in the field of construction, banks, food and alcohol industries.
- We group requests, draw up and coordinate with the client the technical assignment;
- We think over the concept, prepare a detailed prototype and a detailed description of the functional;
- We select the necessary technologies, devices and working equipment;
- We develop a strategy and UX / UI-design, provide interface layouts and 3D-models;
- We carry out the technical part of the project - programming, 2D / 3D modeling, content selection;
- We carry out testing using native autotests, if necessary, we improve and finalize the application;
- We launch the application on mobile platforms (App Store and Google Play Market);
- We launch the project, monitor the effectiveness, and provide technical support to the client.
Our experts start the project de-novo and work on a turnkey basis. Applications for implementing virtual and augmented reality can be developed not only with VR / AR equipment (glasses, gloves, etc.), but also for modern mobile devices with the functions of AR / VR technology.